Simply put, a Broker or Agent of Record letter allows an agent to take the quotes and work of another agent. A BOR or AOR is a formal letter that gives an agent or broker authority to access insurance carriers that have previously been accessed by other agents or brokers and revokes those agents or brokers authority to deal with the insurance carriers on your behalf.
The letter will say something to the effect, “Please recognize (agency or agent with address) as my Broker of Record for all prior submissions. This authorization revokes any previous authorizations.”
Please note, I do not have a problem with BOR or AOR’s, if properly represented, but I am finding that more and more insurance agents are deceiving their prospects by asking them to sign a BOR letter and telling them it is standard operation procedure, when in fact, it is shrewd play to take the work of others.
Below are some legitimate reasons you may want to provide an agent or agency a Broker of Record Letter:
- You are not receiving good service from your agent or agency. If it takes days or weeks to get your agent to return your phone calls or it is difficult to get Certificates of Insurance to your clients, this may be enough to consider a BOR or AOR letter.
- You lack confidence that you agent or agency adequately understands your insurance needs. Not all agents and agencies understand product recall or product liability insurance and as a result may struggle with providing the appropriate coverage and premiums. The same could be said for contractors, trucking, doctors offices, etc. Having confidence that an agent or agency specializes in your type of business may be reason to provide a BOR or AOR letter.
- A family member is in the insurance business. Let’s not be naive. It is okay to support a family member and want them to do well in their profession. However, it is not appropriate to seek other agents and agencies to do all the work with the intention of moving it over, after the work has been complete. If the family member tried to help, but did not provide the best quote, it would not hurt my feelings or be unexpected for you to move your business with a BOR or AOR letter.
So the next time you are seeking multiple quotes from different agents or agencies and they send you a BOR or AOR letter and tell you it is standard procedure to secure quotes, you may want think twice about working with that agent or agency. Trust and honesty are the most basic requirements for any type of relationship.