I often hear different business tell me of their belief that, as a product distributor, they have less liability than the manufacturer. The truth is that this is correct in most states. However, in some states, such as Washington, a retailer can be sued as the manufacturer. This is the case when the retailer’s trade name is on products made by third-party or contract manufacturers. This is often referred to as private labeling.
A good of example of this is the Johnson v Recreational Equipment, Inc (REI) product liability lawsuit. In this case, REI sold bikes under the trade name Novara. However, the bikes were made by a third-party manufacturer, Aprebic Industry Company, Ltd. In this case, the plaintiff, Johnson, alleged a front fork on a Novara bike failed.
Under Washington’s product liability law, a retailer is liable for product liability claims if the the product is sold under the retailer’s name. What is unusual in this case is the manufacturer was not named in the lawsuit and REI was treated as the sole responsible party. The plaintiff’s expert witness proved the bike forks to be defective and the approximate cause of the injury.
I want to emphasize just how much state product liability laws can vary from state to state. In most states, the manufacturer would have been named in the lawsuit with the retailer. Furthermore, he may have ultimately been found to be solely responsible for a manufacturing defect or had to share responsibility with the retailer.
However, in Washington they put the burden on the retailer. This is to exert pressure on the manufacture to enhance the safety of the retailer’s name-brand products. Also, the retailer has the option of later suing the manufacturer to recover their losses. But that remedy can often take years to resolve and does little to lessen the negative impact on the retailer’s insurance premiums.
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